The Power of Anchors in Sales and Patient Retention
DC Practice Growth
MARCH 13, 2025
In health and business, lessons can be drawn from everyday experiences. A story about a simple lightbulb change in the house can illuminate (pun intended) the critical elements of human behavior and decision-making in both sales and retention. The truth is, people make decisions when the “pain” of inaction outweighs their resistance to change.
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