iMatrix

APRIL 9, 2025

What boosted your search rankings a few years ago through outdated seo practices might now bury your site on page five. SEO isnt a one-and-done gameit’s a moving target. Search engines, especially Google, evolve constantly, tweaking algorithms to serve real humans, not outdated SEO tactics designed to trick search engines. Google makes thousands of algorithm updates annually, with major ones shaking up what counts as a solid SEO strategy.

Chiropractic 203

Chiropractic Chiropractic Care Patients Chiropractor 203

iMatrix

APRIL 2, 2025

When someone searches pediatrician near me or urgent care in Chicago, theres one goal: to show up first. That top spot on Google? It gets most of the clicksover 90% of them, in fact. For healthcare providers, this is where Healthcare SEO becomes your medical practices digital front door. With 77% of patients starting their journey on Google, not showing up in relevant search results means youre invisible to the very people looking for you.

Physical therapy 235

Physical therapy Chiropractic Care Migraine Neck Pain 235

iMatrix

MARCH 26, 2025

Where do pet owners turn when their furry (or scaly) friends need care? The internet. A whopping 86% of pet owners search online for pet care information before stepping into a vet clinic. While traditional word-of-mouth referrals still matter, digital marketing for veterinarians takes it a step furthertransforming casual searches into loyal clients.

Clients 42

Clients Clinic Prevention Treatment 42

iMatrix

MARCH 19, 2025

Imagine a patient desperately searching for an ophthalmologistmaybe theyre struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. Whats the first thing they do? Google it. 65% of consumers turn to Google before consulting a doctor or other medical professionals. Now, heres the kickerif your practice isnt showing up at the top of their search, theyre booking an appointment with someone else.

Treatment 237

Treatment Patients Clinic Adjustment 237

iMatrix

MARCH 12, 2025

A strong online presence starts right at your doorstepwith your Google Business Profile. Think of it as your digital storefront, where potential customers stop by to quickly grab your business hours, check your location on Google Maps, and browse through customer reviews before deciding to visit or buy. Businesses with a fully optimized Google Business Profile attract 70% more visits and are 50% more likely to turn those visits into sales.

Chiropractor 278

Chiropractor Chiropractors Adjustment Clients 278

iMatrix

MARCH 5, 2025

When a pet needs care, owners dont flip through directoriesthey search online. In fact, 93% of pet owners turn to Google to find the nearest veterinary clinic or animal hospital. If your practice isnt ranking on the first page of search results, youre likely losing potential clients to competitors who are. Thats where veterinary SEO comes in. A well-optimized website improves your search engine rankings , making it easier for pet owners to find your services when they need them most.

Clients 133

Clients Clinic Health Prevention 133

iMatrix

FEBRUARY 26, 2025

Facebook remains one of the most active social media platforms, with 2.11 billion daily users a 5.5% increase year-over-year and 3.065 billion monthly users , reflecting a 3.44% growth. Despite the rise of new social media platforms, Facebook continues to dominate digital marketing, making it an excellent way for chiropractors to engage with current patients , attract new patients , and build trust with their target audience.

Chiropractor 239

Chiropractor Chiropractors Chiropractic Adjustment Neck Pain 239

iMatrix

FEBRUARY 19, 2025

The healthcare industry is evolving rapidly, and so is how patients seek medical services. With over 60% of consumers researching healthcare online before scheduling appointments and 90% of Americans using social media for health information , digital healthcare marketing strategy has become an essential tool for healthcare providers. A well-planned and effective healthcare marketing strategy also helps professionals communicate their expertise, build credibility, and drive patient acquisition.

Healthcare professional 176

Healthcare professional Health Prevention Patients 176

iMatrix

FEBRUARY 12, 2025

Ready for a fresh approach to attract new chiropractic patients? The chiropractic landscape is always evolving, and you might need to refresh your marketing strategies to spice things up and stand out. If you don’t know where to start, our chiropractic marketing ideas can give you some much-needed inspiration. We understand every chiropractors aspiration to widen their patient base and increase their local visibility.

Chiropractor 224

Chiropractor Chiropractors Clients Chiropractic Treatment 224

iMatrix

FEBRUARY 5, 2025

When a person needs the services of a trusted healthcare provider, they usually turn to Google search for recommendations. Google has been a game changer in the healthcare industry, and doctors who know how to play the game get an edge over others. That’s why online visibility is vital for any healthcare professional. Google can be a powerful tool for improving one’s online presence, and Google PPC ads can be one of the most efficient ways for doctors to increase their brand awarenes

Healthcare professional 200

Healthcare professional Patients Health Adjustment 200

iMatrix

JANUARY 29, 2025

Did you know that 63% of Americans wear prescription glasses? The demand for optometry practices and their offerings is high, but managing one’s business effectively can be challenging. Marketing plays a crucial role in making a successful optometry practice. That’s why we’ll discuss helpful tips to elevate one’s overall practice management.

Clients 100

Clients Clinic Patients Health 100

iMatrix

JANUARY 29, 2025

Did you know that 63% of Americans wear prescription glasses? The demand for optometry practices and their offerings is high, but managing one’s business effectively can be challenging. Marketing plays a crucial role in making a successful optometry practice. That’s why we’ll discuss helpful tips to elevate one’s overall practice management.

Clients 166

Clients Clinic Patients Health 166

iMatrix

JANUARY 22, 2025

Let’s face the facts: sure, word-of-mouth marketing is fantastic, but it’s enough to attract customers to your practice. You need to diversify your marketing tactics to achieve your business goals. While digital marketing offers many stellar benefits, you need a mix of online and offline strategies to reach as many pet owners as possible.

Clients 258

Clients Clinic Health Patients 258

iMatrix

JANUARY 15, 2025

With more chiropractors in the market today, the competition has become more steep. So, how can your practice stand out? One way is by harnessing the power of targeted marketing, especially for personal injury patients. Focusing on a singular specialty or service allows you to craft marketing campaigns that resonate with your target audience. We’ll discuss effective strategies focusing on personal injury marketing for chiropractors to help you reach your market.

Chiropractic 252

Chiropractic Chiropractor Chiropractors Clients 252

iMatrix

JANUARY 8, 2025

The veterinary industry is more competitive than ever. Practices that want to succeed need to step up their game. Clients are more discerning with not only your services but the entire experience your business offers. So, how can you determine if you’re on the right track? Having veterinary key performance indicators (KPIs) is vital to tracking how your practice is doing and deciding what you need to do to improve your performance.

Clients 257

Clients Clinic Patients Adjustment 257

iMatrix

DECEMBER 18, 2024

By now, you should know how much of a difference a stellar chiropractic social media marketing strategy can make to your business. So, how do you create engaging social media posts? To tell you the truth, there is no foolproof formula to win on all social media platforms. You must experiment with various chiropractic posts to determine what works best for your business.

Chiropractic 245

Chiropractic Chiropractic Adjustment Chiropractic Care Clients 245

iMatrix

DECEMBER 11, 2024

When your audience is scrolling through search engine results pages, meta titles, and descriptions will help them decide whether or not to click through to your landing page. These short phrases and paragraphs populate search engine results pages to inform web users about the content on an associated web page. Typically, a meta title includes a keyword from the web user’s search inquiry.

Clients 290

Clients Patients 290

iMatrix

DECEMBER 4, 2024

Did you know there are over 127 thousand veterinarians in the country? With nearly 83,000 veterinary practices spread across the United States, your goal should be to stand out. With the right veterinary practice management program, you can improve your operations and unlock success. But what is veterinary practice management? We’ll discuss this concept and share helpful tips to enhance your operations.

Clients 147

Clients Clinic Patients 147

iMatrix

NOVEMBER 20, 2024

As a chiropractor, you already know that the key to growing your practice is seeing new patients and retaining the ones you currently have. One of the elements of an effective chiropractic marketing strategy is advertising your practice online effectively. The majority of your potential patients will come across your practice today through a Google search.

Chiropractic 240

Chiropractic Clients Chiropractor Chiropractors 240

iMatrix

NOVEMBER 13, 2024

Did you know online reviews are a powerful tool for shaping potential patients’ perspectives? Today, before people purchase a product or book an appointment, they usually check that business’s reviews online. Having more negative reviews than your competitors can cost your business much harm. To help you improve your online eye care marketing strategy , we’ve developed five top tips to get more reviews from patients and boost your online reputation.

Clients 256

Clients Patients Clinic 256

iMatrix

NOVEMBER 6, 2024

YouTube is a great platform for entertainment and education. Veterinarian YouTube channels are an excellent resource for practicing professionals. Not only can they keep up with the latest industry trends and news, but veterinarians can also learn innovations and tricks from other veterinary clinics and health authorities. In short, if you want to grow your private practice veterinary facility, YouTube can be incredibly helpful in reaching your goals.

Clients 130

Clients Health Clinic Patients 130

iMatrix

OCTOBER 30, 2024

The goal of every chiropractic practice is to continue growing. How do you do that? A good business plan can help you achieve your goals and market your chiropractic clinic. The following tips are here to help you create an effective сhiropractic marketing strategy. Explore your options to expand to new cities and enjoy a new degree of success. You want to make sure you support your goals by having a stellar marketing plan to make these plans attainable.

Chiropractic 250

Chiropractic Clients Chiropractic Clinic Massage 250

iMatrix

OCTOBER 23, 2024

Whether you’re a pet parent or not, you’re probably aware of pet blogs’ popularity. Pet owners love giving their pets the best care, and as a veterinarian, you can provide expert advice through your own pet blog. But what value can pet blogging bring to your pet care practice, and how can you get started? We’ve developed a simple guide to help you reach more pet parents and grow your practice in the process.

Clinic 263

Clinic Clients Prevention Patients 263

iMatrix

OCTOBER 16, 2024

You’ve probably heard the term search engine optimization, or SEO for short, but have a vague understanding of what it can do for your business. As a doctor, how can SEO take your business strategy to the next level? What value does SEO bring to medical practices? This blog will delve into actionable tips that utilize SEO to create a successful business strategy.

Clinic 243

Clinic Patients Chiropractor Chiropractors 243

iMatrix

OCTOBER 9, 2024

A successful optometry practice goes hand in hand with digital marketing. Most potential patients Google your practice before making an appointment. Like any healthcare facility, people need to hear about your practice from somewhere. Whether it’s a recommendation from a friend, email, or online review – any form of eye care marketing will affect the loyal clientele of your practice.

Clients 264

Clients Patients Clinic Health 264

iMatrix

OCTOBER 2, 2024

You have a thriving veterinary practice with a steady stream of patients coming through your doors. It can be easy to get caught up in your daily schedule and miss some details. From the moment they set an appointment to the moment these adorable pets are returned to their pet parents. Ensuring client satisfaction with your practice is always a priority.

Clients 264

Clients Clinic Patients Treatment 264

iMatrix

SEPTEMBER 25, 2024

If you want more customers to discover your practice, you should have a stellar search engine optimization (SEO) strategy. SEO is a long-term game, but with patience and the right approach, your company website will rank higher on search engines and attract more potential customers. Staying updated with SEO is crucial to your digital marketing success.

Clients 286

Clients Clinic Prevention Patients 286

iMatrix

SEPTEMBER 18, 2024

Podcasts are a great content source about basically anything you can imagine. In recent years, many practicing chiropractors have created podcasts to share the latest chiropractic research and assist other practices in growing their businesses. You can listen to enlightening podcasts on chiropractic science as you go about your daily routine. We compiled ten of the best chiropractor podcast shows to help you unlock explosive chiropractic growth. 1.

Chiropractic 261

Chiropractic Chiro Chiropractor Chiropractors 261

iMatrix

SEPTEMBER 11, 2024

Did you know there are 4.48 billion email users worldwide? Email marketing is a goldmine for doctors, attracting new patients and enticing old ones to return to their clinic. Proper planning is integral to a winning email marketing strategy. To simplify email marketing for doctors, we created a step-by-step guide with plenty of helpful tips for creating effective campaigns.

Clients 283

Clients Clinic Patients Adjustment 283

iMatrix

SEPTEMBER 4, 2024

In 2008, the Pew Research Center predicted that mobile phones would become the primary way people connect to the Internet, with significant computing power. Over a decade later, this prediction came true, as more than half of worldwide web traffic comes from mobile devices. The shift from accessing the Internet only from computers to an increasing number of access via mobile and handheld devices brought significant changes to how websites are designed.

Clients 130

Clients Adjustment Patients Clinic 130

iMatrix

AUGUST 28, 2024

Now known as Google Business Profile, Google My Business (GMB) is a tool that helps companies manage and optimize their Google Business Profile, one of the most vital business listings online. GMB offers various interaction options, including the ability to ask questions, book appointments at your practice, and leave reviews. Your Google Business profile can amplify your local SEO efforts because it can help you provide a more relatable and trustworthy experience.

Spinal Adjustment 130

Spinal Adjustment Adjustment Physical therapy Chiropractor 130

iMatrix

AUGUST 14, 2024

Did you know that pets are among the most popular topics on social media? From Instagram to Facebook, X (formerly Twitter) to TikTok, pets are always part of the most popular hashtags around. As a veterinarian, how can you take advantage of their popularity? Take a look at trending hashtags, plus must-have hashtags you can incorporate into your veterinary social media posts.

Clients 276

Clients Clinic Patients 276

iMatrix

AUGUST 14, 2024

Marketing plays a vital role in the growth and success of any business, including companies in the medical care industry. Your online presence serves as the bridge that connects healthcare providers with prospective patients who need their services. An effective content marketing strategy attracts new patients to your clinic and nurtures relationships with current ones, fostering trust and loyalty.

Clinic 130

Clinic Chiropractor Chiropractors Health 130

iMatrix

AUGUST 7, 2024

According to an article published on the official website of the American Academy of Ophthalmology , there are two interesting statistics regarding dry eye disease (DED): Approximately 20 million people in the United States have dry eye disease (DED), increasing across all ages mainly due to increased screen time and environmental factors. About half of those affected by dry eye disease are not seeking professional treatment.

Diagnosis 259

Diagnosis Treatment Prevention Patients 259

iMatrix

JULY 24, 2024

We know how important it is to have a chiropractic website that generates leads and looks professional. Surprise! We have some new chiropractic websites to share. Plus, updates to previous designs. Website providers like Squarespace , Wix , or GoDaddy are some popular and reliable options for setting up chiropractic websites. However, by choosing a website provider like this you also put all the responsibility of creating your site on your plate.

Chiropractic 264

Chiropractic Clients Chiropractic Treatment Massage 264

iMatrix

JULY 22, 2024

If you’re a veterinarian or chiropractic practice, you’d want to drive more customers to your business. So one of the most practical ways to increase awareness of your business online is by claiming your business listing. While there are many online directories, the most basic one you should claim is your Google Business Profile (formerly Google My Business).

Clients 242

Clients Clinic Chiropractor Chiropractors 242

iMatrix

JULY 17, 2024

The SEO landscape is constantly changing. Understanding the latest trends can put you ahead of the competition. So what is the future of SEO? If you want your web pages to rank organically on Google, search engine optimization (SEO) is vital to your digital strategy. If you want a stellar SEO strategy , familiarize yourself with the latest SEO trends.

Treatment 130

Treatment Health Patients 130