Wed.Aug 13, 2025

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12 Do’s and Don’ts for Chiropractic PPC Campaigns

iMatrix

Pay-per-click (PPC) advertising is one of the fastest ways to put your chiropractic practice in front of people who are actively searching for care. Whether it is “chiropractor near me” or “back pain relief in Dallas,” PPC platforms like Google Ads allow you to connect with potential patients at the exact moment they need your services. A well-planned PPC advertising strategy acts as your roadmap for running ad campaigns on search engines and social media platforms.

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What Should You Expect on Your First Chiropractic Visit

Beecher Chiropractic

Houston Chiropractor Comments: At your first chiropractor visit, expect a comprehensive assessment to understand your condition and develop a personalized treatment plan. This typically involves a thorough review of your medical history, a physical examination, and potentially diagnostic tests like X-rays, followed by a discussion of the findings and an initial adjustment.

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Converting your practice into an absentee-owner model

Chiropractic Economics

This article introduces the absentee-owner model and explains how it works, what it takes to be successful and whether it’s the right approach for you and your practice. Many DCs hesitate to sell because they aren’t quite ready to retire, or they’re not ready to walk away from the income their practice provides. In those cases, the owner’s goal isn’t a full exit, but instead a shift into a lighter role allowing them to step back from the day-to-day.

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Lead Generation for Chiropractors: Proven Strategies to Attract More Patients

The Evidence Based Chiropractor

Growing a chiropractic practice in 2025 requires a mix of digital visibility, local outreach, and dependable conversion systems. With more patients searching online and making booking decisions on mobile devices, clinics that optimize both their online presence and in-person patient experience will win the most consistent referrals and appointments.

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Texas Chiropractic College appoints new Dean of Academics

Chiropractic Economics

Texas Chiropractic College (TCC) in Pasadena, Texas, has appointed Saleh Saleh, DC, as the institution’s new Dean of Academics. Texas Chiropractic College welcomed Saleh to its leadership team on August 11. He brings 15 years of experience in clinical practice and academic leadership, and a global perspective to academic affairs, noted a TCC press release. “ We are delighted to welcome Dr.

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Patient Retention for Chiropractors: 10 Proven Strategies

The Evidence Based Chiropractor

Patient retention is the lifeblood of a successful chiropractic practice. New-patient acquisition is important, but keeping existing patients engaged, satisfied, and returning for ongoing care produces steadier revenue, better clinical outcomes, and stronger word-of-mouth referrals. This article outlines ten practical, research-backed strategies that fit modern patient expectations and clinic workflows—many of which use simple technology integrations and policy changes to deliver outsized return

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8 Potential Benefits of Chiropractic Care for Winter Activities

Total Health Chiropractic

Winter is the season for getting out there and embracing the cold, whether it’s hitting the slopes, lacing up your skates, or just enjoying some brisk winter walks. But these activities can also put unique stresses on your body. The good news is, chiropractic care may be a great way to stay active and reduce … Continue reading "8 Potential Benefits of Chiropractic Care for Winter Activities" The post 8 Potential Benefits of Chiropractic Care for Winter Activities appeared first on Total He

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Blood pressure cuff errors may be missing 30% of hypertension cases

ScienceDaily: Back and Neck Pain

Cambridge scientists have cracked the mystery of why cuff-based blood pressure monitors often give inaccurate readings, missing up to 30% of high blood pressure cases. By building a physical model that replicates real artery behavior, they discovered that low pressure below the cuff delays artery reopening, leading to underestimated systolic readings.

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MRI or PROMIS / ODI for Spine Diagnostics?

Orthopedics This Week

A worried parent, a stoic (or not-so-stoic) child, and a pediatric back pain story that may or may not rival an epic saga. The post MRI or PROMIS / ODI for Spine Diagnostics? appeared first on Orthopedics This Week.

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Website Pages That Make Google Send You the Right Patients

Propel Marketing & Design

If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure [.

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Physical Therapy Marketing Prices in 2025: What You’ll Pay and Why It Varies So Much

Practice Promotions

“How Much Does Physical Therapy Marketing Cost?” Have you ever hired an Ads expert only to find yourself micromanaging them and wondering what you’re paying for? Or maybe you’ve received a call at your front desk offering “marketing and websites” for prices that seem too good to be true. You’re not alone. One of the most common questions we hear from clinic owners is: “What’s a good cost for physical therapy marketing?

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Reinforced Bioinductive Implants: New Secret Weapon?

Orthopedics This Week

In sports medicine, the holy grail for anterior cruciate ligament reconstruction (ACLR) is simple: less pain, faster recovery, fewer re-dos. The post Reinforced Bioinductive Implants: New Secret Weapon? appeared first on Orthopedics This Week.

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Medical practice mergers: 8 things every administrator should evaluate first

Physicians Practice

Explore essential strategies for a successful medical practice merger, ensuring improved services and seamless integration while avoiding common pitfalls.

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Orthofix Beats Expectations for Q2 2025

Orthopedics This Week

Orthofix’ second quarter beat expectations for both revenue and EPS. The post Orthofix Beats Expectations for Q2 2025 appeared first on Orthopedics This Week.

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How can technology cut administrator burnout?

Physicians Practice

Reduce practice administrator burnout with two high-impact tech moves to cut no-shows, boost first-pass approvals, and shorten days in A/R in this quick P2 Management Minute.

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Catalyst OrthoScience Announces Full Commercial Release of Fracture Shoulder System

OrthoSpineNews

The new Catalyst Fracture Shoulder System, designed to improve reverse shoulder arthroplasty for proximal humeral fractures, includes patented technology that helps reduce surgical complexity and drive clinical confidence. NAPLES, Fla., August 13, 2025 -( BUSINESS WIRE )- Catalyst OrthoScience Inc. (“Catalyst”), a private medical technology leader focused on shoulder arthroplasty, the fastest growing segment in the orthopedics market, announced today the full commercial release of the Catalyst

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The CMS telehealth “cliff” approaches

Physicians Practice

Telehealth coverage faces a critical deadline, risking patient access as Congress deliberates on extending pandemic-era waivers. Discover the implications.