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A letter from the editor: Integrated treatments

Chiropractic Economics

Hall | Editor-in-Chief Welcome to Issue 9 of Chiropractic Economics, focusing on integrated treatments. Other trendy integrated treatments you can bring under your practice’s roof include dry needling , postural evaluation , nutrition intervention and aesthetics. “If

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Chiropractic adjustments and informed consent: More research

Chiropractic Economics

Should informed consent be required? The article, “The Connecticut Law on Chiropractic Informed Consent to Cervical Artery Dissection and Stroke: A Narrative Review,” appeared on June 2, 2025, in the Journal of Contemporary Chiropractic , a publication which is fully subsidized by Parker University.

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Why writing a weekly blog is crucial for your practice

Chiropractic Economics

In the fast-paced world of healthcare, staying connected with your patients and attracting new ones is paramount. By addressing common health issues, providing wellness tips and explaining chiropractic treatments, you position yourself as a trusted authority in your field. Writing a weekly blog is essential for your practice.

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7 Tips to Create a Great Ophthalmology PPC Ad Campaign

iMatrix

Imagine a patient desperately searching for an ophthalmologistmaybe theyre struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. Instead of waiting months for SEO to work its magic, ophthalmology PPC can put your practice in front of high-intent patients instantly.

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Chiropractic research trends and current hotspots

Chiropractic Economics

These pieces of research tell us which manipulative techniques work for which conditions, how different demographics of patients may respond to a specific treatment and more. Over time, chiropractic evolved into one of the top-researched conservative treatments for spinal pain. It found four countries leading the way.

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12 Facebook Posts Ideas for Chiropractors

iMatrix

Despite the rise of new social media platforms, Facebook continues to dominate digital marketing, making it an excellent way for chiropractors to engage with current patients , attract new patients , and build trust with their target audience. 12 Facebook Posts Ideas for Chiropractors 1.

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A Chiropractor’s Guide to Proper Billing: Therapeutic Exercises (97110) vs. Therapeutic Activities (97530)

ChiroUp

Time-Based Billed in 15-minute increments of direct patient contact. Also billed in 15-minute increments of direct patient contact. You must link each service to specific patient goals and document progress towards those goals. This code is often used for patients with more complex needs.