April, 2025

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Digital Marketing for Chiropractors: 7 Strategies to Get More Patients Online

iMatrix

Before someone ever steps foot into your chiropractic clinic, chances are theyve already sized you up online. Todays patients are scrolling through Google, reading reviews, and comparing optionsall before picking up the phone. And if you’re not visible online? You’re probably invisible to them. Even the most skilled chiropractors can get buried under local competition without a strong digital foundation.

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Even light daily physical activity lowers cancer risk

Chiropractic Economics

Recent research has linked daily physical activityincluding physical activity of light intensitywith a lowered risk of cancer. In a prospective cohort study of more than 85,000 adults in the UK, researchers at the National Institutes of Health (NIH) and University of Oxford found people who engaged in light- and moderate-to-vigorous-intensity daily physical activity had a lower risk of cancer than those who were more sedentary.

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Heat or Ice AFTER Manual Therapy: Revisiting the Evidence for Optimal Recovery

ChiroUp

Chiropractors often use manual therapy to treat orthopedic conditions, but a common question is whether to apply heat or ice afterward to enhance recovery. This brief review summarizes peer-reviewed research and clinical guidelines. It will also help you clarify when to use each modality, depending on whether the condition is acute or chronic and whether it involves soft tissue or joint structures.

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Identifying Patient-Reported Outcome Measure Documentation in Veterans Health Administration Chiropractic Clinic Notes: Natural Language Processing Analysis

ChiroOrg

Chiro.Org Blog: Our study demonstrates the effective use of NLP to accurately identify documented PROM use from VHA chiropractic clinic notes, highlighting the potential for improved data use in quality monitoring of patient care. By leveraging an NLP approach, we can overcome the challenges posed by unstructured clinical text notes to track an identified quality care metric for chiropractic care.

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Peak 65 Is Here — What It Means for Chiropractors Nearing Retirement in 2025

The Strategic Chiropractor

Wondering how Peak 65 may impact your retirement? If you’re a chiropractor thinking about retirement, thanks to Peack 65, this isnt just any year 2025 may be your year to time your chiropractic practice sale or transition perfectly! In case you haven’t heard all the buzz, the US is about to hit a historic demographic milestone known as Peak 65 when more Americans than ever before will turn 65.

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Hands-On Chiropractic: Restoring the Vital Touch in an Isolated, AI-Driven Age

Planet Chiropractic

By Michael Dorausch, D.C. Beneath the skin lies a silent language, a vibratory code woven into our nervous system that speaks of connection, trust, and life itself. Social touch (warm, skin-to-skin contact) unlocks this code, igniting a cascade of oxytocin, the hormone that binds us to one another. Science reveals the mechanism: C-tactile afferents, delicate.

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7 Outdated SEO Practices You Should Stop Using

iMatrix

What boosted your search rankings a few years ago through outdated seo practices might now bury your site on page five. SEO isnt a one-and-done gameit’s a moving target. Search engines, especially Google, evolve constantly, tweaking algorithms to serve real humans, not outdated SEO tactics designed to trick search engines. Google makes thousands of algorithm updates annually, with major ones shaking up what counts as a solid SEO strategy.

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Meralgia Paresthetica: A Commonly Overlooked Cause of Thigh Pain

ChiroUp

Persistent, burning pain along the front or side of the thigh can be frustrating and disruptive for patients. Yet, meralgia paresthetica is frequently overlooked by healthcare providers - often mistaken for lumbar radiculopathy, muscular strain, or dermatologic issues. This underrecognized, yet distinct, pattern of sensory symptoms stems from compression of the lateral femoral cutaneous nerve (LFCN).

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Trends in Chiropractic Care and Physical Rehabilitation Use Among Adults with Low Back Pain in the United States, 2002 to 2018

ChiroOrg

Chiro.Org Blog: Although use of chiropractic care or OT/PT for LBP increased after the introduction of clinical guidelines in 2016, only about a third of US adults with LBP reported using these services between 2016 and 2018. Racial and ethnic disparities in care identified did not improve over the study period. Future implementation should target sociodemographic groups with the lowest access to nonpharmacologic treatments to achieve equitable access.

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What “Peak 65” Means for Chiropractors Nearing Retirement in 2025

The Strategic Chiropractor

Are you a DC wondering what Peak 65 means for chiropractors nearing retirement in 2025 (or beyond)? If you’re a chiropractic practice owner thinking about retirement, thanks to Peak 65, this isnt just any year 2025 may be your year to time your chiropractic practice sale or transition perfectly! In case you haven’t heard all the buzz, the US is about to hit a historic demographic milestone known as Peak 65 when more Americans than ever before will turn 65 (including chiropractors)

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The Benefits of Combining Massage Therapy and Chiropractic Care

Reinhardt Chiropractic

When people think of chiropractic care, they often picture adjustments and spinal alignment. While these are core components of what we do, the benefits of chiropractic care can be amplified when combined with massage therapy. The synergy between these two treatments enhances healing, improves mobility, and supports long-term wellness. Lets explore how massage therapy and chiropractic care work hand in hand to help you feel your best.

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Top Hashtags for Veterinarians in 2025

iMatrix

Did you know that pets are among the most popular topics on social media? From Instagram to Facebook, to X and TikTok, pets are always among the most popular hashtags. As a veterinarian, you may be asking yourself how you can take advantage of their popularity. Let’s look at some trending and must-have hashtags you can incorporate into your veterinary social media posts.

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New scope of practice bill, House Bill 929, introduced in Montana

Chiropractic Economics

On March 31, Rep. Greg Oblander, DC, the Montana lawmaker who introduced the twice-defeated House Bill 500 that would have expanded scope of practice for DCs in the state, introduced House Bill 929. MT House Bill 929 , already in committee, also proposes expanding DCs’ state-licensed scope of practice, including giving DCs the option of applying for a prescriptive license endorsement that would allow them to prescribe and administer certain medications.

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Medical Doctors and Autosuggestion Books on Low Back Pain

Planet Chiropractic

By Michael Dorausch, D.C. D.D. Palmers inclusion of auto-suggestion as a cause of subluxation in The Chiropractors Adjuster (1910) was an early nod to the minds role in physical ailments like back pain. He suggested that mental states (emotions, thoughts, or beliefs) could subtly manifest in the spine, altering nerve tension. While Palmer rejected much.

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Top 6 Core Exercises for Better Posture

Petrak Family Chiropractic Center

Poor posture isn't just an aesthetic issue; it can lead to significant health problems like chronic neck and back pain, headaches, and even spinal misalignment if not addressed. One highly effective approach to improving posture is strengthening your core. But which core exercises are the best for improving posture? We've gathered the best core exercises for posture to help you build strength, enhance alignment, and promote overall physical well-being.

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The Truth About Toxic Release

Healthy Life Chiropractic

If youre new to chiropractic care , youve probably spent some time preparing yourself for your first visit. If so, you may have heard of toxic release. A fter your first chiropractic adjustment , you may experience slight cold or flu-like symptoms. Its not because the chiropractic practice did something wrong or because your treatment was counterintuitive.

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Does Chiropractic Care Release Toxins from the Body?

Markson Chiropractic

If youre preparing for your first chiropractic visit , you may have heard of toxic release. After your first adjustment , you may experience cold or flu-like symptoms. No, this isnt because you caught a bug at the chiropractor, but because of toxic release. Heres what you need to know about what happens when toxins are released from the body and why your muscles and body releasing toxins is a good thing.

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Oblique Injuries in Baseball Players

Mike Reinold

How to rehabilitate oblique injuries in baseball players. The post Oblique Injuries in Baseball Players appeared first on Mike Reinold.

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EHR Systems: How to reduce risk in your practice

Chiropractic Economics

In the modern healthcare environment, electronic health records, or EHR systems, have become the gold standard for documentation. Yet, some practices continue to rely on handwritten notes, a method fraught with significant challenges. Handwritten notes in a doctors office can lead to inefficiencies and potential risks that negatively impact patient care, legal compliance and operational effectiveness.

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Bridging Cosmic Energy, Psychoanalysis, and Modern Coherence Training

Planet Chiropractic

By Michael Dorausch, D.C. In the late 19th century, as the world grappled with the mysteries of the unconscious mind, Daniel David Palmer (18451913) founded chiropractic, a discipline that would intertwine the physical and metaphysical in a quest to understand lifes vital forces. This era, marked by intellectual giants like Emil Kraepelin, Sigmund Freud, Carl.

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The Great Ice Debate: Should Athletes Ice for Faster Recovery?

Chiros in Motion

You just took a hard hit in a game. Your quad is throbbing, and someone hands you a bag of ice. But waitwill that ice speed up your recovery or slow it down? The answer isnt as simple as we once thought. For decades, athletes and clinicians have relied on ice to manage injuries and […] The post The Great Ice Debate: Should Athletes Ice for Faster Recovery?

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BioPoly® Knee FDA-Approved Clinical Study is Now Published on ClinicalTrials.gov

OrthoSpineNews

FORT WAYNE, IN April 23, 2025 BioPoly LLC, an innovator in orthopedic implant biomaterial technology, is pleased to announce that patient recruitment has commenced for its clinical study, BioPoly Partial Resurfacing Knee Implant IDE, now officially listed on ClinicalTrials.gov, the worlds leading clinical trial database. This FDA-approved randomized controlled trial aims to demonstrate the safety and effectiveness of the BioPoly Partial Resurfacing Knee Implant.

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Chiropractic Treatment For Carpal Tunnel

Beecher Chiropractic

Houston Chiropractor Comments: In my Houston, TX office it is common for people to come in complaining about having carpal tunnel syndrome. They believe that all hand and wrist pain is carpal tunnel. While this is not actually correct, sometimes they do have carpal tunnel syndrome. The good news for those patients is that after 37 years in practice, we get great results with that condition.

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Restoring Range of Motion After Rotator Cuff Repair

Mike Reinold

How to safely progress range of motion after rotator cuff repair surgery. The post Restoring Range of Motion After Rotator Cuff Repair appeared first on Mike Reinold.

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AI marketing tips for chiropractic practices

Chiropractic Economics

Transforming the healthcare landscape with AI marketing The healthcare landscape has transformed dramatically over the last four years. Eighty-two percent of US consumers now consider wellness a top or important priority in their everyday lives. According to arecent study, 37% of adults sought alternative treatments, such as acupuncture, yoga and specialized diagnostic testinga sharp rise from just 19% two decades ago.

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The Timeless Power of The Big Idea

Planet Chiropractic

By Michael Dorausch, D.C. As I sit in a Chicago Marriott hotel room on April 4, 2025, pen hovering over a sheet of corporate stationery emblazoned with “Big Ideas,” a spark of curiosity connects me back a century. The phrase feels familiar, not just as a modern corporate nudge toward creativity, but as an echo. The post The Timeless Power of The Big Idea appeared first on Planet Chiropractic.

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In Business and Relationships: The Timeless Value of Personal Touch and Precision

DC Practice Growth

One of the most impactful lessons in businessand in lifeis this: To achieve what others dont, you must be willing to do what others wont. Its simple in theory, but as we know, simplicity doesnt always mean easy. In fact, the gap between knowing and doing often separates the good from the great. Whether youre running a chiropractic practice, leading a team, or building a business, timeless wisdom holds true: Its not about discovering the next big strategy but mastering and refining what already w

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Palmer Student Chosen to Represent Sports Chiropractic at the 2025 World Games in China

Palmer College of Chiropractic

Leslie Castillo-Ortiz was recently selected to represent Palmer Florida and the International Federation of Sports Chiropractic (FICS) at the 2025 World Games in Chengdu, China. This opportunity to work with FICS and The World Games is a direct result of the education and mentorship Ive received here at Palmer, Leslie explains. The connections Ive made and the experiences Ive gained have empowered me to reach for opportunities I never thought possible.

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Best Sleeping Positions For Lower Back Pain

Beecher Chiropractic

Houston Chiropractor Comments: When patients come in to my office in Houston, Texas they often comment that they have been having trouble sleeping due to the pain. Sometimes they have even moved to an uncomfortable location so that they do not disturb their spouse or partner. Here is some helpful information. For lower back pain, the best sleeping positions are on your side with a pillow between your knees or on your back with a pillow under your knees, both of which help align your spine and re

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Marketing Chiropractic Locally: 7 Proven Strategies to Attract More Patients in Your Area

MyChiroPractice

Marketing Chiropractic Locally: 7 Proven Strategies to Attract More Patients in Your Area At Mychiropractic , we’ve spent nearly two decades helping chiropractic clinics across California transform their local presence and patient acquisition strategies. In today’s competitive healthcare landscape, the question we hear most often is: “With so many clinics popping up, how do you stand out in your neighborhood?

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What is dry needling and why is it so popular?

Chiropractic Economics

The benefits of effective pain treatment and functional rehabilitation Dry needling has emerged as a successful tool used by DCs and other healthcare professionals. This technique presupposes a particular role in mitigating muscular soreness and restoring mobility. The ubiquity of dry needling illustrates the increasing trend of integrating various therapy modalities, as it combines scientific rigor with practical application, offering patients a safe and effective means of pain alleviation and

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The First Chiropractic Textbook

Planet Chiropractic

By Michael Dorausch, D.C. We can’t write enough about D.D. Palmer, the father of Chiropractic, especially his early contributions that in many ways are only today beginning to be recognized by science. D.D. Palmers History D.D. Palmer was born on March 7, 1845, in Pickering Township, Canada West (now Ontario, Canada), in a small hamlet. The post The First Chiropractic Textbook appeared first on Planet Chiropractic.

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Chiropractor vs Physical Therapist: Which One Is Right For You?

Oviedo Chiropractic

Pain is pain, right? Does it matter who treats it? Let’s compare a chiropractor vs physical therapist to help you decide which is best for you. That car accident did a number on your body. Sore back, whiplash, herniated discs…you’re in a lot of pain. So what can you do about it? When it comes to healing from a car accident or sports injury, you have a few options.

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How to Tell If Your Chiropractor Is Qualified & Trustworthy

Fisher Chiropractic

When you're searching for a chiropractor , one of the first things to evaluate is their qualifications. This is a crucial step because it ensures that the chiropractor has received the necessary education and training to provide professional care. Here are the main qualifications you should look for: Chiropractic Degree A chiropractor must have a Doctor of Chiropractic (D.C.) degree from an accredited chiropractic college.

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Can Chiropractic Care Effectively Address Muscle Strains?

Beecher Chiropractic

Clear Lake Chiropractor Comments: One of the most common injuries that I see in My Houston, TX office are sprain / strain injuries. These are your overuse injuries to your muscles and ligaments. They typically come from doing more than you normally do or you do something incorrectly. Most of these injuries are resolved in 1-3 days on their own and do not need any chiropractic attention.

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Simple Strategies That Elevate Your Business: Why Doing Better Beats Doing More

DC Practice Growth

A fascinating concept in business is the idea that success often hinges not on doing more but on doing better. Many business owners and professionals get caught in the trap of chasing new strategies while neglecting to refine the basics that truly build client relationships and drive results. Lets explore why sticking to timeless, simple strategies can make all the difference and how refining these efforts could be the secret to achieving long-term success.

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Reset the aging clock with nutrition supplementation

Chiropractic Economics

This research about nutrition supplementation will astound you. It unequivocally shows you have the power, with specific nutrition supplementation, to reverse the aging process. An outrageous claim? Not at all. The science of gerontology proves it. Consider just one study, supplementing older adults with only two of the supplements gerontologists call rejuvenins.

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