2025

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From Pain Relief to Profitability: How SoftWave Therapy Drives Results and Revenue

Chiropractic Economics

Branded content sponsored by SoftWave Therapy Introduction : Chiropractors today face mounting challengesdeclining reimbursements, competition, and the increasing demand for patient-centric, cash-based services. SoftWave Therapy is redefining whats possible in chiropractic care. With its ability to reduce pain, improve outcomes, and generate additional revenue streams, this advanced shockwave modality can help clinics thrive in a shifting healthcare landscape.

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8 Best Chiropractic Personal Injury Marketing Strategies That Work

iMatrix

With more chiropractors in the market today, the competition has become more steep. So, how can your practice stand out? One way is by harnessing the power of targeted marketing, especially for personal injury patients. Focusing on a singular specialty or service allows you to craft marketing campaigns that resonate with your target audience. We’ll discuss effective strategies focusing on personal injury marketing for chiropractors to help you reach your market.

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A Chiropractor’s Guide to Proper Billing: Therapeutic Exercises (97110) vs. Therapeutic Activities (97530)

ChiroUp

As a chiropractor, understanding billing nuances is crucial for compliance and reimbursement optimization. Two key CPT codes commonly used in chiropractic billing 97110 for therapeutic exercises and 97530 for therapeutic activitiesplay a significant role in your practices financial health. In this comprehensive guide, well break down these two codes, clarify their differences, and offer tips on billing and documentation to ensure proper reimbursement for these services.

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Do You Need Isokinetic Testing?

Mike Reinold

How to objectively quantify strength after ACL reconstruction without an isokinetic machine. The post Do You Need Isokinetic Testing? appeared first on Mike Reinold.

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Identifying Patient-Reported Outcome Measure Documentation in Veterans Health Administration Chiropractic Clinic Notes: Natural Language Processing Analysis

ChiroOrg

Chiro.Org Blog: Our study demonstrates the effective use of NLP to accurately identify documented PROM use from VHA chiropractic clinic notes, highlighting the potential for improved data use in quality monitoring of patient care. By leveraging an NLP approach, we can overcome the challenges posed by unstructured clinical text notes to track an identified quality care metric for chiropractic care.

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Transforming the Health of the Culture: A Chiropractic Black History Perspective

ChiroJunky

Chiropractic care is a revolutionary act. In a healthcare system that has historically marginalized Black Americans, the ability to reclaim agency over our health is a form of resistance. For too long, the Black community has been systematically excluded from equitable access to healthcare, resulting in devastating health disparities. The structural inequities woven into the healthcare system have led to a legacy of distrust, exacerbated by exploitative medical practices, misdiagnoses, and negle

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The Role of Your Core in Preventing Back Pain

Reinhardt Chiropractic

The Role of Your Core in Preventing Back Pain When we think about core strength, six-pack abs or intense gym workouts often come to mind. But your core is much more than a symbol of fitnessits the foundation of your bodys stability, balance, and movement. A strong, healthy core plays a vital role in protecting your back and preventing pain. Lets dive into how your core supports your spine, why it matters for back health, and simple ways to keep it strong.

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Chiropractic is the Heart of iHeartRadio

Planet Chiropractic

I bet you didn’t know that iHeartRadio (with over 188 million registered users) was once WOC (World of Chiropractic) Radio, owned by B.J. Palmer. Heres a timeline tracing the history from iHeartRadio back to WOC Radio and its owner, Palmer Communications. I’ve also included a few details about Ronald Reagans involvement. 2014: Clear Channel Communications.

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New Year, New Patients: 5 Ways to Attract More Chiropractic Patients in 2025

Perfect Patients

5 Actionable Strategies to Attract New Chiropractic Patients in 2025 Every January, millions of people make a promise to themselves: This is the year Ill feel healthier, stronger, and pain-free. The new year represents fresh starts, renewed motivation, and a commitment to better healthwhich makes it the perfect time for chiropractors to attract new patients.

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Masseuse vs. Massage Therapist: What’s the Difference?

Oviedo Chiropractic

That persistent ache in your back isnt going away on its ownand its time to get help. But as you start your search for relief, you might find yourself wondering: Should I see a masseuse or a massage therapist? Is there even a difference? Understanding the distinction between a masseuse vs massage therapist is more than just semantics. Especially if you’re recovering from an injury or dealing with chronic pain, its essential to find someone with the right formal training and expertise to pr

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Even light daily physical activity lowers cancer risk

Chiropractic Economics

Recent research has linked daily physical activityincluding physical activity of light intensitywith a lowered risk of cancer. In a prospective cohort study of more than 85,000 adults in the UK, researchers at the National Institutes of Health (NIH) and University of Oxford found people who engaged in light- and moderate-to-vigorous-intensity daily physical activity had a lower risk of cancer than those who were more sedentary.

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7 Tips to Create a Great Ophthalmology PPC Ad Campaign

iMatrix

Imagine a patient desperately searching for an ophthalmologistmaybe theyre struggling with blurred vision, researching posterior polar cataract surgery, or worried about a posterior capsular rupture. Whats the first thing they do? Google it. 65% of consumers turn to Google before consulting a doctor or other medical professionals. Now, heres the kickerif your practice isnt showing up at the top of their search, theyre booking an appointment with someone else.

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Brachioradial Pruritus: The Neuropathic Itch Every DC Should Recognize

ChiroUp

Neuropathic itch is a chronic condition caused by nerve irritation, and accounts for an estimated 8% of chronic itch complaints - though the true prevalence is likely higher. (1) This relentless problem disrupts lives with persistent itching, burning, or tingling sensations. Among the most common forms of neuropathic itch are brachioradial pruritus and notalgia paresthetica. (1-3) While notalgia paresthetica impacts the upper back, brachioradial pruritus is a lesser-known but significant cause o

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Local SEO for Chiropractors: The Key to Reaching Patients Nearby

The Chiro Website Pro

In today's digital-first world, having an online presence is essential for any business, including chiropractors. With more people searching for local services online, implementing local SEO strategies is crucial to ensure potential patients can find your practice. In this blog, well dive deep into how SEO for chiropractors can help you attract and retain patients in your community.

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Association Between Chiropractic Spinal Manipulation for Sciatica and Opioid-related Adverse Events: A Retrospective Cohort Study

ChiroOrg

Chiro.Org Blog: We found that adults with a new diagnosis of sciatica who initially received CSM had a significantly lower risk of opioid-related adverse drug events (ORADEs) over 1-year follow-up compared to matched controls initially receiving usual medical care. This finding was likely explained, in part, by a reduction in oral opioid prescription during follow-up.

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Removing a Spinal Tumor Through Eye Socket

Orthopedics This Week

University of Maryland surgeons remove a tumor through a patients eye socket. It was the only option. And it worked, really well. It was a straight shot. Patients fine. Groundbreaking and amazing. Here are details. The post Removing a Spinal Tumor Through Eye Socket appeared first on Orthopedics This Week.

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The Benefits of Combining Massage Therapy and Chiropractic Care

Reinhardt Chiropractic

When people think of chiropractic care, they often picture adjustments and spinal alignment. While these are core components of what we do, the benefits of chiropractic care can be amplified when combined with massage therapy. The synergy between these two treatments enhances healing, improves mobility, and supports long-term wellness. Lets explore how massage therapy and chiropractic care work hand in hand to help you feel your best.

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What “Peak 65” Means for Chiropractors Nearing Retirement in 2025

The Strategic Chiropractor

Are you a DC wondering what Peak 65 means for chiropractors nearing retirement in 2025 (or beyond)? If you’re a chiropractic practice owner thinking about retirement, thanks to Peak 65, this isnt just any year 2025 may be your year to time your chiropractic practice sale or transition perfectly! In case you haven’t heard all the buzz, the US is about to hit a historic demographic milestone known as Peak 65 when more Americans than ever before will turn 65 (including chiropractors)

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Hands-On Chiropractic: Restoring the Vital Touch in an Isolated, AI-Driven Age

Planet Chiropractic

By Michael Dorausch, D.C. Beneath the skin lies a silent language, a vibratory code woven into our nervous system that speaks of connection, trust, and life itself. Social touch (warm, skin-to-skin contact) unlocks this code, igniting a cascade of oxytocin, the hormone that binds us to one another. Science reveals the mechanism: C-tactile afferents, delicate.

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Is 9 Months the Sweet Spot After ACL Reconstruction?

Mike Reinold

Is time or objective data more important when determining if an athlete should return to sport after ACL reconstruction? The post Is 9 Months the Sweet Spot After ACL Reconstruction? appeared first on Mike Reinold.

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Taking Vacations as a Solo Practitioner

Modern Chiropractic Marketing

Why and How to Make It Happen As a solo practitioner, taking a vacation might feel like an impossible luxury. You’re the only doctor in your practice, and your patients rely on you. But here’s the truth: vacations aren’t just a nice-to-have—they’re essential for your well-being and the long-term success of your practice. In this post, we’ll explore why you should take time off and share practical strategies to make it happen without breaking the bank or disrupting your business.

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A letter from the editor: Integrated treatments

Chiropractic Economics

Gloria N. Hall | Editor-in-Chief Welcome to Issue 9 of Chiropractic Economics, focusing on integrated treatments. Here, we take an inside look at the plethora of opportunities available today for you to integrate the latest treatment modalities into your practice, especially those your patients might associate with the “fountain of youth:” the huge and promising area of regenerative medicine.

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12 Facebook Posts Ideas for Chiropractors

iMatrix

Facebook remains one of the most active social media platforms, with 2.11 billion daily users a 5.5% increase year-over-year and 3.065 billion monthly users , reflecting a 3.44% growth. Despite the rise of new social media platforms, Facebook continues to dominate digital marketing, making it an excellent way for chiropractors to engage with current patients , attract new patients , and build trust with their target audience.

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The Benefits of Spinal Manipulation in 2025: Why HVLA Still Matters

ChiroUp

Chiropractic care has continued to evolve, but one technique remains a staple in spinal health: High-Velocity, Low-Amplitude (HVLA) spinal manipulation. While various low-force techniquessuch as flexion distraction, drop tables, and instrument-assisted methodsoffer valuable benefits, todays focus is on the classic hands-on approach that delivers that satisfying "pop" during treatment.

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Chiropractic SEO Made Simple: Boosting Your Practice Online

The Chiro Website Pro

In todays digital-first world, having a strong online presence is critical for every chiropractic practice. Most patients begin their search for healthcare providers online, and if your chiropractic practice doesnt show up on the first page of search results, youre losing out on potential patients. Thats where Chiropractic SEO comes into play. By understanding and implementing Chiropractic SEO, you can make your practice more visible, attract new patients, and establish yourself as a trusted exp

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Retrospective Review of Case Records of School-aged Children Receiving Chiropractic Care

ChiroOrg

Chiro.Org Blog: This retrospective review of case records from children attending an onsite school chiropractic clinic has demonstrated some changes in health-related quality of life following a period of 12 weeks of chiropractic care. As this is a case series, it is not possible to claim causation. Further research using a clinical trial design is needed to extrapolate the findings and to assess the causality of chiropractic care.

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It’s West Coast vs East Coast in CRISPR Fight

Orthopedics This Week

UC Berkely 1 : MIT 0. In the latest skirmish between West Coast and East Coast over the #1 disruptive biotechnology, CRISPR, it is advantage UC Berkely. Here are the details. The post Its West Coast vs East Coast in CRISPR Fight appeared first on Orthopedics This Week.

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How Custom Orthotics Improve Posture and Spine Health

Reinhardt Chiropractic

How Custom Orthotics Improve Posture and Spine Health Custom orthotics play a vital role in improving posture and supporting spine health. These specially designed shoe inserts are tailored to fit the unique shape of your feet, providing support that off-the-shelf insoles simply cant match. By addressing imbalances and pressure points, custom orthotics help build a solid foundation for your body, which is crucial for maintaining proper alignment and reducing pain.

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What "Peak 65" Means For Chiropractors Nearing Retirement in 2025 (or beyond)

The Strategic Chiropractor

Wondering what "Peak 65" Means For Chiropractors Nearing Retirement in 2025 (or beyond)? If you're a chiropractor thinking about retirement, thanks to Peak 65, this isnt just any year 2025 may be your year to time your chiropractic practice sale or transition perfectly!

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Attract More Patients with a Chiropractic Website That Wows

Planet Chiropractic

By Michael Dorausch, D.C. We’ve come a long way from the 1990s and the days when I built and hosted websites for chiropractors. Back in March I mentioned what I was seeing at the chiropractic website booths at Parker Las Vegas, and I’ll keep posting on this topic since it’s so important to success in. The post Attract More Patients with a Chiropractic Website That Wows appeared first on Planet Chiropractic.

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Top 6 Core Exercises for Better Posture

Petrak Family Chiropractic Center

Poor posture isn't just an aesthetic issue; it can lead to significant health problems like chronic neck and back pain, headaches, and even spinal misalignment if not addressed. One highly effective approach to improving posture is strengthening your core. But which core exercises are the best for improving posture? We've gathered the best core exercises for posture to help you build strength, enhance alignment, and promote overall physical well-being.

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Chiropractic Care to Treat & Prevent Sports Injuries

Canadian Chiropractic Association

Professional athletes make headlines when they suffer traumatic and potentially career-ending injuries, sparking debates on their ability to return to play. However, it is not just the professionals who face these risks. Sports injuries are common across all activity levels whether youre an amateur athlete, weekend athlete, or an individual just starting your active journey.

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The characteristics of skilled leadership in practice management

Chiropractic Economics

Effective leadership at a healthcare practice entails more than just clinical skill; it also includes a wide range of characteristics that provide a supportive environment for both patients and staff. A skilled doctor-leader oversees the practice’s operations and also fosters an environment of empathy, trust and excellence. Here, we look at the crucial characteristics that constitute great leadership in practice management.

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How to Optimize Your Google My Business Listing

iMatrix

A strong online presence starts right at your doorstepwith your Google Business Profile. Think of it as your digital storefront, where potential customers stop by to quickly grab your business hours, check your location on Google Maps, and browse through customer reviews before deciding to visit or buy. Businesses with a fully optimized Google Business Profile attract 70% more visits and are 50% more likely to turn those visits into sales.

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Tendinopathy Rehab and Metabolic Health: Why Loading Alone Isn’t Enough

ChiroUp

“Just load it” , right? That’s been the dominant narrative for managing tendinopathy: progressive loading with the goal of building up the capacity of the tendon. Common protocols like the Alfredson eccentric program and Heavy Slow Resistance (HSR) training are well-supported by research and utilized as the primary treatment approach. And while this biomechanical approach is effective for many patients, it’s increasingly clear that tendinopathy is not just a local overuse issue.

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Mastering Chiropractic SEO: How to Rank Higher and Attract More Patients

The Chiro Website Pro

In todays digital age, having a strong online presence is essential for every chiropractic practice. Patients often turn to the internet to find health solutions, which means ranking high in search engine results can directly impact the success of your practice. Thats where Chiropractic SEO comes into play. By mastering Chiropractic SEO, you can ensure your website not only ranks higher on search engines but also attracts more patients to your practice.

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Trends in Chiropractic Care and Physical Rehabilitation Use Among Adults with Low Back Pain in the United States, 2002 to 2018

ChiroOrg

Chiro.Org Blog: Although use of chiropractic care or OT/PT for LBP increased after the introduction of clinical guidelines in 2016, only about a third of US adults with LBP reported using these services between 2016 and 2018. Racial and ethnic disparities in care identified did not improve over the study period. Future implementation should target sociodemographic groups with the lowest access to nonpharmacologic treatments to achieve equitable access.